AW-

UEL Prospectus

Art Direction, Print

Stand out design

AW-London worked alongside the University of East London (UEL) to build and manage an internal team to oversee the delivery of a complete brand overhaul for the university.

As part of this new brand direction, AW-London designed a radical new approach to the university’s prospectus – designing a document that stood out from competitors and drove applications to all courses.

AW-London did everything from setting the overall creative direction and photography, to arranging structure and page layout, copy and print procurement.

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Colour

All in the details

As these prospectuses were designed to force a shift in the higher education market, great care was taken in the print process. We were able to source Shiro, a paper with 100% recycled fibres made from Venice Algae direct from the mills, as well as using water based inks. This helped to create something more sustainable, reduce the unit costs, and retain the vibrant pop of colour required to stand out during UCAS events.